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About Kunchi
Group Introduction

Since 1999, the Kunchi Group has specialized in personal care, beauty, and related consumer concerns. In recent years it has expanded its service sphere to include maternal and infant care, general health care, fashion, food, and more.

Its focus has been on brands enjoying international renown, currently numbering over 170, with the aim of further enhancing their profile by providing high value-added and comprehensive services. These include e-commerce, offline operation and consulting services for over 6,000 physical stores.

Upholding branding as our core competence,
we seek to build complete marketing, operational and management platforms,
with the goal of becoming China's leading multi-channel, multi-function and multi-brand operating agency.

Kunchi is…

Driven by intelligent innovation —

Committed to the development of digitization strategies and their promotion and practice —

Aiming to energize brands and enabling them to enter and break through the e-commerce market —

Looking to spread its established one-stop business solutions and services to the world —

People-oriented

Professionalization

Creativity

Implementation

Diversification

The Kunchi Team
Our team members come to us from a broad range of international and domestic firms held in universally high regard. These include such everyday names as P&G, eBay, Lion, L'Oréal, Henkel, Shiseido, ISETAN, La Chapelle, and more.

Kunchi's international advisory team comprises experts from the United States and Japan; while our business service supply group includes strategic partners PWC, AllBright Law Offices, Zhong Lun Law Firm, Mizuho Bank, and a varied group of other financial, legal and banking institutions.
KUNCHI Harbin
KUNCHI Shenyang
KUNCHI Beijing
KUNCHI Tianjin
KUNCHI Chengdu
KUNCHI Guangzhou
LARGE Hangzhou
KUNCHI Tokyo
Timeline
1999

Lujie Kunchi (known by its graphically-familiar "LARGE" logo ) was founded by Michael Li in Harbin, China as an offline agent for major brick and mortar retail operations, and begins operations in central mall and department store environments.

2002

Lujie launches partnership with popular French supermarket chain Carrefour, establishing roughly 200 outposts in China and Taiwan.

2011

Kunchi founded as a collateral online agent — assumes partnership relationship with online giants Amazon and JD (China's second largest e-commerce site, after consumer-oriented Alibaba, focusing on business-to-consumer and business-to-business).

Launches first Shiseido flagship in China.

2012

Fledgling participation in nationally-known "618 Shopping Festival" event results in single-day grosses of over RMB15 million in sales.

2013

Enters cooperative agreement with Beiersdorf AG (Germany).

2014

Enters cooperative e-commerce agreements with Henkel (Germany) and Lion (Japan).

2015

Kunchi Hong Kong was founded.

Recognized as“Tmall Five-star Operator”for the first time.

IT R&D Center (Tianjin) was established.

2016

Large Investment Development (Shanghai) Co., Ltd. founded.

Collaborative engagement with Amore Pacific Trade Co., Ltd.

Hangzhou Large Spring Trading Co., Ltd. was founded.

Galaxy Brand Management Co., Ltd. was founded.

Collaborative engagement with Casio Company.

Won the “Watsons HWB Best Agent Award” for the first time.

Mageek [pron. Magique] was founded.

Kunchi Japan was founded.

Kunchi Group was established.

Collaborative engagement with Johnson & Johnson.

2017

Signed general agency contract with EX:beaute.

Signed general agency contract with IONIC.

Signed general agency contract with Angfa Company.

Recognized as "Tmall Five-star Operator" by Tmall International.

Collaborative engagement with Coty Inc.

2018

IT R&D center (Shanghai) was established.

Recognized as "Tmall Five-star Operator".

Kunchi Chengdu branch set up.

Became the appointed service provider of Henkel in Yunji and LST.

Became JD's core JDP partner in multiple categories.

International Business Center was established.

Mageek started operating independently.

Strategic Center was established.